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Top Online Advertising Platforms in Nigeria

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As an online marketer, you need to be familiar with online advertisements. An online advertisement is a powerful tool that is essential for businesses online because they need an audience. The reason is that it improves brand exposure, sales, and lead generation. Getting your adverts in front of a large number of people on the internet can be difficult. But with the help of these online advertising platforms, it is possible. It is also essential to learn about the most effective online advertising platforms. This is because you'll be able to test and determine which ones work best for your company. If you want to succeed in online ads, use the correct networks for advertising your products or services. So, we have compiled a list of the top online advertising platforms in Nigeria.

Top Online Advertising Platforms in Nigeria


Online Advertising Platforms in Nigeria

20. Bidvertiser

BidVertiser is an internet ad network that specializes in delivering high-converting visitors. Website owners use this platform to drive traffic to their websites. With BidVertiser, you'll discover everything you need to turn visitors into cash. With over ten years of experience, the ad network is well-established. It also continues to be a popular choice for affiliate marketers. Publishers must complete the free sign-up process. As a result, it requires them to provide information about their website. Publishers can begin using BidVertiser and inserting adverts. This is if their website does not include unlawful or pornographic content.

19. BuySellAds

Another reputable online advertising site is BuySellAds. Publishers and marketers can use this platform to create advertising solutions. Also, BuySellAds is a cross-channel advertising network for marketers. It allows them to diversify their advertising strategy while using a single platform. It also creates revenue-generating technology for publishers. Its functions don't stop there. This platform connects marketers with lucrative audiences on a large scale. Furthermore, BuySellAds displays your advertising on only the appropriate websites for that niche.

18. RevContent

Revcontent is a native advertising platform that allows publishers to monetize their sites. It also allows marketers to generate visitors to their sites. It is a traffic-driving tool used by advertisers to direct consumers to their content. Rather than selling stuff, this platform promotes content. Also, it works by placing banner adverts on other websites. But it only attracts users who are looking for information. RevContent links advertisers with engaged audiences. This is because of their connections with the world's leading digital publications. Furthermore, the platform enables publishers to generate meaningful revenue streams and audience engagement.

17. AdBlade

Adblade is a high-end advertising platform that caters to both advertisers and publishers. Publishers can also profit from promoting these advertisements on their websites and blogs. Adblade is the third-largest ad network in the world and the largest in the United States. Also, it has a low cost per click and a vast audience of over 300 million people. This platform focuses on content marketing, attracting people who are looking for knowledge. Adblade allows advertisers to reach people on top websites while maintaining brand safety. However, your site must have much traffic, an excellent website design to get into Adblade.

16. AdMob

AdMob is a fantastic platform for any firm that has a mobile application. If you are one of those firms, you use AdMob to display advertisements within your app. These advertisements might take the form of banner adverts, video advertisements. With in-app advertisements, Google AdMob makes it simple to earn cash. You can now keep AdMob at your fingertips at all times. AdMob assists you in converting your hard work into money from anywhere in the globe. They do this by providing features like various currency support, among others. AdMob mediation comes with built-in ad network optimization. This mediation adjusts the locations of your other ad networks in your stack to maximize your revenue.

15. YahooGemini

Yahoo Gemini is another native online advertising platform. It enables advertisers to target relevant audiences through native advertising. They do this by providing all the campaign settings that you would expect from a native ad network. Also, it displays advertisements in both search results for websites that are eligible. However, we recommend choosing Yahoo Gemini as your ad platform if you want to get started. This is because it allows advertisers to reach mobile consumers more effectively.

14. Amazon Ads

Amazon Ads is one of the ad platforms used by e-commerce businesses to promote their products. It operates similarly to Google search. When you type a query into the Amazon search box, the first few results will be sponsored articles from third-party advertisers. Amazon ad receives an average of $0.81 for every click on their advertisement. The most important thing to keep in mind is that the cost is not set in stone now. Your competition and budget will determine the costs of your advertising campaign.

13. Reddit

Reddit is a well-known advertising platform. The platform provides two different ad types to marketers. Also, they include promoted posts and display posts. These advertisements come as either link advertisements or text advertisements. Regardless of which style you choose, they will appear like regular material. You may reach many people at a low cost if you use the proper combination of valuable content that you target to the correct location. It costs only $5 a day to advertise on Reddit, which is a bargain. On Reddit, you can buy advertisements on a cost-per-mille basis or for every 1,000 impressions. Reddit has the potential to boost your audience exposure.

12. ThePunch

The Punch is an advertising platform in Nigeria that has stood its ground for years. This ad platform has one of the lowest prices to run an advert. Also, they run on many other platforms where they have gained a lot of audiences. Punchng advertises primarily in newspapers. Your brand will have no issues reaching more people across Nigeria. This is because ThePunch is well-known in the country. They charge about #5 per view. So, it is an affordable online advertising platform.

11. Jiji

Jiji is one of the online advertising platforms. It is an online marketplace where people put their items up for sale. It is one of the leading online retailers in the country. Also, it is a powerful platform in the most significant marketplaces of Pan-African countries. By estimation, they would have a combined population of more than 450 million people by 2025. It provides a forum for buyers and sellers to meet and exchange goods and services. It is free to use. Jiji aspires to position itself as a long-term investment in the continent of Africa. You will get your items sold as fast as possible on Jiji. This is because reselling is their primary purpose.

10. Nairaland

Nairaland is among the top online advertising platforms in Nigeria. Even Forbes recognized this platform as one of the greatest in Africa.

 Nairaland is among the top online advertising platforms in Nigeria. Even Forbes recognized this platform as one of the greatest in Africa. Nairaland operates a Targeted Ad Platform. By this, Nairaland users can publish advertisements on the portions of Nairaland. Then, it becomes to reach the audience you wish to contact, and vice versa. 

 

Before you place advertisements, a graphic designer should make your ad banner. If you want to use a PNG or JPG format for your advertising, it must be borderless. Upon completion, go to www.nairaland.com/campaign and upload your banner ad and landing page. Then, you will wait for 24 hours for them to approve it. However, they may reject your advertisement if it seems illegal.

9. WhatsApp

WhatsApp has millions of users, which makes it a great online advertising platform. Though it is excellent, it has limited functions. This is because you can only advertise your services to your contacts only. However, you can share your WhatsApp link to other social media platforms. Through this, you can get new contacts on your list. This will broaden your audience and earn you more sales. Also, you can join groups to share your products and services. Furthermore, you can ask your contacts to share your services to gain more customers.



8. Bing

Bing Ads is also known as Microsoft Ads. Microsoft owns this platform, and it has been in existence for years. Because Bing receives considerable site traffic, it's a brilliant idea to use its PPC platform. Bing is a beautiful area to advertise online. This is because fewer advertisers and businesses are competing for keywords. You can also set custom bids for relevant keywords. So that your ads appear at the top, bottom, and sides of organic results.

7. Pinterest

Pinterest is essential if your target audience falls within the most significant demographic of top women. The reason is that it is Pinterest's largest demography. This platform has a pay-per-click framework to manage your advertising strategy. Promoted pins are a great way to promote your company's products or services. Users on Pinterest always search for fresh ideas. This is why they can click on links. Also, your adverts are always displayed as sponsored pins. These posts mix in with other images and text combinations.

6. YouTube

Google Ads manages YouTube Advertising. It displays your video advertisements to a massive audience of potential customers, and it has a variety of targeting choices. There are three primary forms of YouTube advertisements, with more subtypes available. The ads combine sophisticated placement control tools. This ensures that your ads are only displayed with content that you deem okay for your audience. YouTube users watch around 1 billion hours of videos every day. So, it is not a terrible idea to begin investing in video advertisements. Video advertisements function in a different way than text or image advertisements.

5. LinkedIn

LinkedIn is a business and employment-oriented internet service based in the United States. It is accessible through websites and mobile applications. Also, this social networking site focuses on business people. You can even promote your company through sponsored or dynamic advertisements. If you own a B2B or B2C firm, this is an excellent area to facilitate. Also, your LinkedIn ad may show up in the form of sponsored InMail messages or posts. Furthermore, this platform promotes your company's recruitment efforts. And this is important if you want to attract experienced applicants in your field.

4. Twitter

Twitter is one of the most popular social media platforms in the world. This is a text-based social media network, though you can post images and videos as well. You can use tweets, hashtags, and trends as advertisements or support a movement. Twitter advertisements come in a variety of shapes and sizes. But one of the most effective is promoted tweets. They push organic tweets from your company to the front of consumers' timelines. It has millions of daily users, making it a good candidate for use as an online advertising platform. Furthermore, there are Twitter influencers that can run advertisements on their pages because they have a lot of audiences to convince.

3. Instagram

Because Facebook owns Instagram, its advertising platform functions similarly. You have the option of displaying advertisements in a variety of forms. Instagram is a fantastic platform for brand-supported or brand-generated content. But it also features legitimate advertisements. In contrast to famous influencers, minor influencers get a free product. Instagram receives a payment that is less than what celebrity influencers charge to promote a company. The best part is that you can target specific user demographics with both Facebook and Instagram advertisements.

2. Facebook

Facebook is the most popular social media network. It is also an excellent way to promote your company. Not all pay-per-click advertisements are restricted to third-party websites and search engines. Social media is a great place to broaden your audience. The fact that Facebook may not have the same broad reach as Google Ads does not diminish its ideal area for focused advertising. Facebook's millions of users make it a viable online advertising platform for both new and existing customers. If you want to reach a specific population, you may design Facebook ads that are highly targeted and precise.

1. Google Ads

Google Ads is, without a doubt, the most widely used online advertising platform. This network is where you may place bids on keywords to have your advertisement appear on the Google search results page. With Google Ads, you can place pay-per-click advertisements at the top of Google search results. Because Google is the most popular search engine on the internet, you can use Google's reach to generate results for your company. You can also advertise on prominent websites by utilizing the Google Display Network. This makes Google Ads a perfect platform for both search and display advertisements.

Conclusion

An excellent online advertising platform will boost your sales and efforts. However, it's best to determine what advertising platform suits your business. So, take your time to check out these platforms to choose the one that suits you. 


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